Bristol Myers Squibb – Web Applications
- The story: Formulary cards are expensive to produce and distribute. They also change often. The Brand Manager was looking for an alternative that would save time and money.
- Concept of a web-based “app” that would be easy to change, and save on printing and distribution costs
- Presented to the medical team to get their approval prior to development
- Submitted this concept for an Innovation Award, winning $10K in seed money to move forward
- Cost savings for the Baraclude formulary cards was $580K in the first year of project completion