About Me
The majority of my career has been with Fortune 500 companies, working with brands to create stunning content that informs, delights, and inspires. My stories connect brands to audiences in authentic and innovative ways.
I’ve worn the hats of writer, content manager and curator, web designer and developer, 3D animator, interactive project manager, and marketer. My superpower is the ability to manage multi-disciplinary projects and navigate their unique challenges.
With fluency in every platform – social, mobile, digital, or traditional, I create content that is insightful, informative, and shareable. Messages are dynamic and engaging, while focused on and targeted to your audience.
Want to make sure your online presence is effective? Of course, you do! I curate content to leverage the heck out of it, season it with SEO to make sure it creates the maximum buzz, and analytically analyze it so you have the stats to impress the Executives.
And yes, I still have a life. I enjoy creating more content for my worldwide travel blog, writing about travel, travel technology, and sharing photographs of my adventures.
Specialties: B2B, B2C and nonprofit content strategy, Content writing, management and curation, social media management, web design and development, WordPress, CMS, SEO, and social media tools, photography. Most recently, AI prompt writing for ChatGPT, Writer.AI, and Google Bard.
I’m an Experienced Content Creator
CVS MinuteClinic - Senior Content Strategist
- Creating SEO optimized long and short form content for the MinuteClinic. Including:
- Value statements
- Service and condition detail pages
- Mobile micro copy and transactional messaging such as emails, text messages and push notifications
- UX-specific content catering to the user’s experience/flow throughout an application
- Creating AEM Headed/Headless content models and fragments
- Documenting process for creating AEM models and fragments
- Managing SEO content agencies
International Waldenstrom's Macroglobulinemia Foundation (IWMF) - Digital and Creative Services Manager
- Creating engaging social media posts to drive engagement
- Writing of SEO optimized content
- Production of video content
- Designing visual content for web, video, and print
- Manage and guide virtual event planning to ensure flawless event execution end to end
- Project management of end-to-end webinar production
- Selection of virtual event suppliers
- Management of the IWMF website including:
- Tracking and reporting Google analytics
- UX/UI design and implementation
- Creation of new pages to educate and inform the WM community
- Recommending site enhancements to improve user experience and increase conversion rate
- Managing a team of off-shore developers
Hertz Corporation - Digital Content Specialist
Content writing for the Hertz, Dollar, and Thrifty .com eCommerce websites including:
- Rewriting of SEO optimized content for each brand
- Creating of location focused content
- Enhancing content to present a better user experience and increase revenue by 15%
- Recommending site enhancements to improve user experience and increase conversion rate
- Blog post writing on travel for the Hertz, Dollar, and Thrifty brands
Rutgers Department of Continuing Education - Content Writer
- Writing and creating web content for the Rutgers Department of Continuing Education websites
- Editing web content to optimize it for SEO
- Keyword research
- Creating blog posts
- Proofreading and copy editing of web content
- Creation of visuals for the Rutgers DoCS web sites
Lehigh Valley Health Network - Digital Content Specialist
- Writing and creating web content for the relaunch of the LVHN website
- Management of taxonomy for the LVHN website
- Launch of campaign pages and customer relationship management (CRM)
- Analyze the performance of the new LVHN website with reference to website analytics and SEO data
- Proofreading and copy editing of web content
- Creation of visuals for the LVHN web pages
Merck Animal Health - Digital Content Manager
• Management of video projects for campaigns and announcements
• Project manager for Nobivac vaccine initiatives including management of contracts
• Analyze the performance of the Afya.org website with reference to website analytics and SEO data
• Agency management including project oversight and budget management
• Event management including organizing transportation, housing, and travel arrangements
Vantage Labs LLC - Digital Marketing Manager
- Copywriting of persona-focused web content for product websites such as CorrectEnglish.com, Amped.ai, and Delyte.ai
- Manage content through the Joomla content management system (CMS)
- Craft social posts and visuals for brand social channels such as LinkedIn, Twitter, Google+, and Facebook
- Reporting and analysis of Google Analytics for Vantage Labs web properties
- Management of social channels for multiple brands
- Creation and execution of HTML/CSS emails distributed through the Intercom and MailChimp platforms
IBM Watson and Cloud - Social Content Manager
- Develop and manage editorial calendar and content strategy for the Cognitive Voices Medium blog
and IBM.com Cognitive site - Regular contributor/editor to the IBM Cognitive Voices Medium blog which receives over 30K views a month
- Curate and manage content for the IBM Cognitive Newsroom
- Manager of social media influencer campaign recruiting influencers in the Artificial Intelligence, Machine Language and Cognitive Business niches
- Craft social posts and visuals for brand social channels such as LinkedIn, Twitter and, Facebook
- Scheduling of social content for publication using various social media tools
- Creation of imagery for blogs and social media
- Reporting and analysis of analytics for blogs and social media
- Management of the internal Cognitive Business community site, including redesign of the site
Social Media Zen - Social Media Manager & Web Designer
- Freelance social media management for small businesses focused on small businesses
- Development of social media strategy for small businesses
- Create and manage social media content calendar
- Reporting and analysis of social media and website analytics
- Curating and publishing daily newsletter: The Social Media Zen Daily
- Management of Twitter, Facebook, Instagram and Pinterest social media channels
- Blogging on social media related topics
- Design and development of visual content
- Creation and maintenance of company pages for social media channels
- Managing daily updates to social media channels
- Design and develop custom WordPress sites for clients
- SEO optimization of content
AT&T Enterprise Business - Digital Marketing and Content Manager
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- Help execute B2B website redesign – launched 108 new mobile responsive web pages in 9 months
Increased mobile visitors by 200%, mobile leads by 214%
Increased site visits by 23%, content engagement by 203% - Develop content strategy that increased content engagement by over 400%
- Manage, edit and write content and copy for B2B Enterprise Business site
- Helped increase lead conversion rate by 21% through lead nurture programs, multivariate testing, content targeting, SEO, and SEM
- Maintained SharePoint site for tracking projects and managing assets
- Merchandise content via social media channels (Twitter and LinkedIn) increased engagement by 43%
- Collaborate with Product Marketing, Digital Media, PR, Legal and Brand teams to align with strategic
- Help execute B2B website redesign – launched 108 new mobile responsive web pages in 9 months
initiatives
- Manage external and internal writers and graphic design teams
- Use of WebTrends and Google Analytics to measure performance of content and identify key areas of improvement
- Develop and maintain web governance, style guides and process documents
Zoetis - Sr. Content Manager
- Tracked and reported team progress on SharePoint content management initiatives
- Developed and managed content strategies for the for the Zoetis website
- Managed creative agency partners for content updates for both web pages and MCM campaigns
- Established and tracked metrics for online campaigns including display advertising, CRM and email campaigns
- Managed three offshore web developers
- Reported and managed Google Analytics for the portal and product sites
- Buyer persona/behavior development
Bristol Myers Squibb - Web Project Manager
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- Provided creative direction and project management of global digital campaigns focusing on HCPs and patients such as websites, email campaigns, eDetailing, newsletters, photo shoots, video projects, webinars, and display advertising for the BMS in-house full-service advertising agency
- WINNER of the BMS Innovation Award for proposing formulary card mobile application
- Innovator of mobile applications such as formulary cards, symptom trackers and electronic visit calculators
- Managed a cross functional, global team of resources
- Developed and managed the interactive business for the EMEA region resulting in over $1 million in new business
- Managed relationships with clients and external agencies
- Designed and created PowerPoint presentations, pitch decks and other custom decks
Portfolio
Look at what I’ve done!
Photography
University of San Francisco
San Francisco, California
Master’s Certificate in Internet Marketing
San Francisco State University
San Francisco, California
B.A. Public Health and Graphic Design
West Valley Community College
Saratoga, California
A.A. Graphic Design